OptiMine Software is setting a new standard for digital advertising measurement and optimization that helps advertisers maximize financial performance. Key to performance is the ability to measure the cross-channel value of digital ads using superior modeling techniques and without the limitations of third-party cookies or traditional attribution.
In display advertising, OptiMine’s identification of cross-channel value shows that over 90% of display ads are undervalued by existing approaches, some by as much as 50x. The smarter bidding of display ads is driving financial results increases of 15-25%, mostly across channels. In paid search bidding, OptiMine’s optimization offering increases advertiser financial results by more than 20% in 4 out of 5 engagements and against a range of competitive solutions.