Influitive is the advocate marketing company. Influitive's AdvocateHub app makes it easy for marketers to capture the enthusiasm of their best customers, followers, and evangelists and use that to turbocharge marketing campaigns, rapidly acquire new clients and significantly shorten sales cycles.

Using AdvocateHub, marketers invite their best customers to join an advocate community where they participate in “challenges” or marketing and sales campaigns like lead referrals, demand generation, events and product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges. AdvocateHub cleverly uses recognition, competition and social capital to mobilize advocates while giving administrators easy tools for creating simple to sophisticated challenges.